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Dangerous Common Sense for Web Design and Internet Marketing2018-07-22T10:18:54-07:00

An Internet Consultant's Views, Thoughts, and Suggestions!

 

Ozdachs offers a discussion of tech-related topics based on our experience designing websites, helping organizations use social media and Internet marketing. These comments are our opinions and views, and your comments are welcome!

A more straight-forward outline of Ozdachs’ consulting services is presented at our Internet Marketing and web design business site.

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Run this Again, … It’s Important!

“But, it’s important!” I get told by the author of an article we ran in the organization’s last electronic newsletter.  “Nothing has changed this week. Can’t you just run the story again?”

I understand that it takes a lot of time to create even a two- or three-paragraph invitation asking people to join in your event.  When you’re the organizer of a class and have to worry about the content and the petty organization details, writing a fresh press release can be just one thing too many. I sympathize because I’ve been there!  But, the answer to “Can’t you just run the story again?” is “No.”

Repeating a story is unwanted by readers, bad for the publication, and also bad for the activity being promoted.

Readers  know when they’ve seen something, and they will keep checking the newsletter — or listening to in-person announcements — only when they are […]

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