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About Ozdachs

San Francisco Internet Marketer and web designer gets you on the Internet in a cost-effective, responsible way.

Don’t Put Your Data Back-up THERE!

My lunch Friday was with a professional who stores a lot of sensitive data on her office computers.  She keeps her client’s names, investment transactions, social security numbers, and other sensitive data in unencrypted files while she does work for them and for archival purposes.

We talked about how she had to wear so many different hats because she was running her own office.  Not only does she provide the professional advice her clients pay her for, she also has to be office quartermaster, bookkeeper, publicity agent, etc., etc., and IT manager.  She said that her computer set up was very simple, and that triggered me to launch into my evangelical discussion on backing up computer data.

She agreed with me completely that back-ups were critical.  She explained that she runs backups every week and makes two copies.  One copy she keeps in her office on an external hard drive and she keeps another copy on a thumb drive which she puts in her handbag and keeps it with her wherever she goes.

She, like me, is worried about an office fire or an earthquake which would destroy backup disks kept in the office.  Or, maybe the office would simply be inaccessible for a few weeks due to a structural problem triggered by the fire, earthquake, or even terrorism near her downtown location.  In either case, she said, she wanted to have a copy of her data with her so she could set up shop at her house or another location if there was a physical problem with her office.

I tried to ask gently if she had considered backing up over the Internet.  She had, she said, but was worried about how secure cloud backups were.  She just didn’t know if  information sent through the Internet could be kept private and if the people receiving the information on the other end could be trusted.

Protect Your Business
Mmmmm!… I couldn’t think of reasonable questions to ask her. I was more directive than Socratic. Here’s what I shared:

First, keeping a thumb drive full of easily readable information in a target for thieves — your handbag — is truly not a good practice! We’ve all heard news stories of some credit bureau employee’s laptop loaded with data being stolen from their car or from a coffee shop.  Handbags are traditional targets of theft and sensitive information should not be routinely kept there.

Second, professional back-up software encrypts your files before they are shipped off to the backup center.  What goes out to the Internet is unreadable digital gibberish. The data centers themselves are protected with best-practices security precautions.

Third, I cannot personally guarantee that all of your data will be 100% secure if you backup with one of the major backup services.  I am not a security expert.  I didn’t examine and test the services’ encryption techniques, nor am I qualified to evaluate the physical and technical security of the storage data centers.  You’re not a security expert, either. But, the companies who hold themselves out to be expert in data security and backups are willing to risk the liability of saying that your data is safe.  Two of them, Mozy and Carbonite, are industry standards for home and small business.  Since you are not an IT security expert, I think you should rely on the industry-standard-setting companies’ security assurances.

Fourth, you want your backups to occur automatically and more frequently than weekly. Automatically because when you’re busy and changing a lot of data, you’re the most likely to forget to do the backup and you’re the most likely to resent the time you spend on the manual process.  More frequently than weekly because you probably cannot afford to lose a week’s worth of work!  Once again, Mozy’s and Carbonite’s products solve the problem.  Each continuously examines your hard drive and backs up new and changed files.

After my diatribe, my friend said said she would go back to her office and sign up for a cloud back-up service that afternoon.  I think I convinced her and she was really going to do it.  Of course, she just might have been trying to get away from the crazed zealot she’d been dining with.

 

By |2012-01-22T06:51:29-08:00January 21st, 2012|Tips and Resources|2 Comments

The Secrets of an Anal-Retentive Webmaster

Webmaster at Work

Ozdachs Updating a Site

I was up on New Year’s morning, changing copyright dates on websites before noon.

Yes, I am anal retentive, an anal-retentive web master, and I know when to use a hyphen.

I am also evangelical about making websites look fresh.

You don’t have to compete with me on editing your website before noon on January 1st. But, please consider these two compelling reasons to do a January cleaning of  your site:

  1. Your potential clients want to know that what they’re reading is current.
    Most Internet visitors get queasy when they see “Happy Holidays” in February or “Enjoy Your Summer Vacation”  in October.  The unease turns to nausea in May and December.

    When I see a copyright date on a site that is years old, I personally wonder if the business is still active and if the information I am reading is still valid.  Intellectually I may know that the directions to a business would not have changed in the past three years.  Still, if the “Find Us” page is dated 2009, a powerful, if irrational, warning trips in my animal brain.  I want to flee to a safer, newer place.

  2. Google ranks pages with fresh content more highly than static pages.
    When Google crawls your site it finds out the date each page was last updated.  It uses the modification date to give an extra boost to pages that were recently changed.  Editing the visible copyright date on each page will make Google think that the pages are recently changed and deserving of extra attention.

If you find yourself getting into the freshening-up mode, here are a couple more tips to keep your site looking evergreen:

  • Only date material – even customer testimonials or company news – when you are anal-retentively committed to changing the information frequently. When the website includes praise from a client dated January 1, 2011, by January 1, 2012 it looks like you haven’t satisfied a customer in over a year.
  • Remove any “Last Updated” notices on your web pages. That type of bragging was automatically added to pages using older HTML authoring tools like FrontPage, but those statements are no longer in style.When the page was last updated yesterday, those messages look great.  But,  the whole page looks suspect when the date posted is a couple years in the past.

Finally, for more information about what you should put in your copyright notice,  read the official US Copyright Office rules.

By |2012-01-04T16:05:04-08:00January 4th, 2012|Web Design|0 Comments

A Shout Out for a Year-End Photography Workshop Deal

Photographer John Ater

Photographer John Ater

Earlier this month I had an awful lot of fun being educated in the basics of taking pictures by professional San Francisco photographer John Ater. I had bought a Groupon for a three-hour workshop which was limited to 10 people, and right before its expiration I signed up for a Saturday Chinatown group shoot.

Ten of us showed up at Portsmouth Square for a talk, a walk, and shutter-snapping practice.  The workshop was set up to let us experience looking at the streets with the eyes of a photographer. The day was a satisfying mixture of professorial tips, individual hints, and photographic assignments… all strung together in a very informal, non-stop four-hours that covered about four blocks of territory.

John doesn’t teach how to use your camera and its features.   In fact, nearly all the class shots were taken on the cameras’ automatic settings.  Rather, John leads you to explore framing what you see, leaving spaces, and looking up and down and all around.

Most of the students showed up with digital SLRs, but John is no equipment snob.  One of his first commentaries is about his two-sided business card.  One side features a model in a department store photo shoot.  The other is an iPhone-snapped gritty city picture of people on a bus.  (Guess which one I felt was more compelling.)

John advertises the workshop as a three-hour experience.  Ours lasted over four, if you count the 30 minutes or so we gathered in a tea house and swapped photographs and commented on each others work.  That unwinding show-and-tell finale made me want to keep snapping and figuring out how to play with the images I saw.

John is offering a better-than-Groupon deal if you purchase a workshop directly from him before December 31st.  You can buy an unlimited number of workshops for just $60 each.  My Groupon was a half-price $75 and the experience would be worth the full rate of $150. I think this direct deal is a good buy.  I am happy to report that I received a certificate for another workshop as a Christmas gift!

So, if your shopping for yourself, your professional life, or for a friend, I recommend John’s photography workshop deal.

By |2011-12-27T17:04:08-08:00December 27th, 2011|Tips and Resources|0 Comments

6 Top Gifts for Your Techy Geek Friend

My personal Christmas list is often too geeky for my family and friends to believe.  I want software and utilities and tools that make my time at the computer easier, more interesting, or more fun.

If I asked for games, especially if I wanted them to run on an Xbox or Wii, people would understand what is on my list.   Instead I hear, “I can’t get you that!   It’s too much like work.  Shouldn’t you buy that yourself and declare it as a business expense?”

To support my fellow geeks… or to give hints to the family and friends of geeks, I’ll share the best 6 gifts that have been on my list:

  1. Kindle Fire from AmazonA Kindle… now a Kindle Fire.
    This is probably the easiest to understand, crossover-to-the-mainstream, geek gift.  Kindle is simply a great technology to take a lot of books with you on trips without getting overweight baggage fees, plus you can get new books on a whim in less than a minute via the Internet.
    Why is this a geek gift: Only a Kindle Fire is really geeky in 2011. Other Kindles are great, but really not geeky any more (sigh!). The Fire is 1st generation, controversial, color, and probably a lot of fun.
    Cost: $199.
  2. ESET Smart SecurityESET anti-virus and security system.
    By now everyone knows that they need an antivirus program on their computer, and ESET’s software is the best in class.  Experts say that ESET watches for and protects against all of the known evils, and in our house it protected my computer against a virus that got on to other computers that were running a different anti-virus program.  Plus, ESET’s products run very quickly and don’t take over and slow down your computer as others do.
    Why is this a geek gift: Your geek probably has months left on their old anti-virus subscription. Giving them a better security solution without waiting until the Norton (or McAfee or whoever are using) expires is a geek luxury!
    Cost: $59.99 a year.
  3. A WordPress blog hosted by Blue Host.
    WordPress is the free software that drives this blog and many of the most popular ones on the web, and Blue Host provides one-click installation and updates.  It’s the easiest to use that I’ve found.
    Why is this a geek gift: Your geek wants to share their wisdom.  Giving them a hosted blog not only will let them sound off, they’ll get to tinker, download, and tune the many add-on customizations available for WordPress systems.
    Cost: As low as $6.95 a month for hosting.  The WordPress software is free.
  4. Dreamweaver.
    Fire your web designer and do it yourself!  Dreamweaver is the industry-standard web page authoring tool.  Your techy person can show their artistic design side while geeking out on the latest in scripts, panel layouts, and even mobile formats.  Hours and hours and hours of work… I mean fun.
    Why is this a geek gift: Complex, robust, and top-of-the-line software. Give this to your Geek for Christmas and you won’t see them again until Ground Hog Day.
    Cost: $399. Ouch!
  5. Photoshop Elements.
    An eye for photography with Photoshop ElementsEveryone wants to edit their photos, and most of the free software does a tantalizingly okay job.  Photoshop Elements is a more satisfying group of commands and functions than the free programs.  The industry standard in photo editing is Photoshop, and Photoshop Elements is a sub-set of commands that will let you do anything a mere mortal — not a photography god — will want to do.
    Why is this a geek gift: Your geek will be able to create custom mouse pads, touch up photos for Facebook, and create a whole new visual reality.  What fun!
    Cost: Currently on sale for $89.99
  6. Food for Your Hungry Neighbors.
    In our balance budgeting frenzy, government grants to local food banks have been cut back or cut out.  Too many people are un- or under-employed, and don’t bring home enough money to feed their children and themselves.  If you can afford to give your geek something, but there’s nothing that they trust you to buy, then donate a nice gift to your local food bank in their name.
    Why is this a geek gift: Because geeks are caring people.  Really!
    Cost: 100% of what you can afford.
    Give to your local food bank

May you and your geek have a very warm and happy Christmas, Kwanza, Hanukkah, Yule, and Solstice.

By |2011-12-14T13:20:33-08:00December 14th, 2011|Computers and Hardware, Tips and Resources|1 Comment

Skype’s Sharing Violation

Skype's Request for Permissions

List of he Facebook Permissions Skype Wants

I bought a new HD webcam this month and downloaded Skype software so I can talk with someone who’s living in the Middle East with spotty phone service.  To recoup my investment I decided that I would expand my Skype universe and import my Facebook contacts into Skype.  That would let me know when more people are online, and maybe increase a chance for a chat or two.

But, really, Skype. You aren’t that good a friend for me to give you all the power you’re asking for!

I like my friends too much to let Skype do everything it wants.  Here’s what the Skype app wants:

  • Access my basic information which includes my list of friends.
    This makes sense if I want Skype to give me a list of my Facebook friends that use Skype.
  • Send me email.
    Okay, they already know my email address because I registered their software on my PC.
  • Access Posts in my News Feed.
    Why? So, no.
  • Post to Facebook as me
    I think this is just a scary way of saying that Skype can post to my wall as me when I am doing something with it.  But, no.  I want Skype to get my contact information. No more.
  • Access my data at any time.
    Huh?  Why?
  • Access Facebook Chat
    This stumps me.  Do they want to access chat as me?  Would this let me use Skype to video chat on Facebook?  Tell me more, Mr. Skype.
  • Access my profile information.
    No.  And, I am running out of polite ways to ask “whatever for?”
  • Access my photos
    Skype, keep your paws off my pictures.  I’ll give you a profile picture, but the rest are off limits, okay?
  • Access my videos
    No. See above on photos.
  • Access information people share with me
    No.  They are my friends.  Find your own.

I don’t mean to pick on Skype. It’s a good service.  But, really, the intrusiveness of corporate Social Media apps feels increasingly like the stalking of a creepy, socially inept voyeur who peers into your windows whenever they need a fix of humanity.

I don’t want Skype to tell people when I am using Skype to talk with other Facebook friends.  It’s just not anyone’s business.  And, I don’t want Skype to go digging around in my circle of friends of juicy marketing opportunities.

For me, it’s “No!” to Skype and to other overreaching corporations.  I am reading the Facebook permissions they want and saying know when what they’re asking for has nothing to do with what they need to deliver service to me.

By |2011-11-28T07:50:09-08:00November 28th, 2011|Facebook|0 Comments
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